
Armani Exchange
Creative leadership and design of a vibrant, high-energy luxury brand involves a multifaceted approach. This leadership encompasses both direction for the in-house teams, overseas collaborators, who specialize in creative and product development, ensuring a cohesive vision and style across all aspects of the brand.
Drexler Connected.
44mm Google OS Smartwatch
Featuring customizable Armani Exchange dials, alerts, and fitness tracker.


Drexler Hybrid.
44mm Hybrid Smartwatch.
Traditional watch dial with smart alerts, time zones, and fitness tracking.


Fitz.
44mm case. Modern, highly detailed, sunburst dial.

Fitz Sketch done in Sketchbook

Fitz Adobe Illustrator Art

Fitz AX2800 product photography front

Fitz AX2800 product photography side

Product photography

AX2801 Gold Colorway

Product photography

Ad Campaign

Product photography

AX2803 Black Colorway

Product photography

Ad Campaign

AX2804 Silver Blue Colorway

Product photography
Fitz is featured in various marketing and global Ad campaigns.
Cayde.
42mm case, minimalist, detailed bezel.



Cayde featured in various global ad campaigns and marketing videos.
Maddox.
44mm case, High Detail, Minimalist Design.








Maddox featured in Armani Exchange Ad campaign.
Jax.
48mm case, bold, 20ATM dive watch



