Armani Exchange

While at Fossil Group, I led the design and development of watches and fashion accessories for the vibrant, high-energy Armani Exchange brand. Collaborating closely in Milan with Gianni Bonaccorso, Creative Director at Armani Group, we developed seasonal and runway collections distributed through wholesale channels, major retailers, and online platforms.

Creative leadership and design of a luxury brand involves a multifaceted approach. This leadership encompasses both direction for the in-house teams, overseas collaborators, who specialize in creative and product development, ensuring a cohesive vision and style across all aspects of the brand.